IT GIRL
Amy Claire wows with her latest collection, embodying the spirit of the girl we all want to be.
Amy Claire, the Brooklyn brand by Amy Claire McCormack Vokey, has a ton of fun, quirky and just edgy enough pieces — everything we want to be. The silhouettes are minimalist, strong and sleek, but the real punch comes from the colors and prints. The designs are unique, and the latest collection for fall 2012 is a bit darker than the previous collections. The lookbook has models with dark hair and berry lipstick, that look super seductive with the demure metallic blue frocks and sexy green coats. Amy Claire has always been influenced by Americana, travel, and strong powerful women like the ones represented in the photographic work of Helmut Newton and Richard Avedon, all of which come across in the work. It’s feminine, but still sleek and powerful, without taking itself too seriously. In any Amy Claire piece you’ll be that girl, the one who can command any room with grace and ease. — Carsen Russell
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